Hey you! Yes, the one reading this blog, are you wondering about this blog being relevant to you? Well, if you are someone dealing with this thing called “CONTENT” this blog is for you. Every single minute, millions of people are consuming content. Either it’s about business, educating, and reaching out to people, digital platforms, etc. “Content is the KING” everywhere. Because in this digital world, content is the most effective way for engaging with everyone.
That was about how content has taken place in various aspects of human life but being a content maker or someone dealing with the content in any other way is itself a challenge. It’s upon one’s skill and creativity until making the content on different topics and purposes but
what about managing all of this content?
How to place this content where it needs to be?
What about making a website and its content without technical knowledge?
Well, CMS (content management system) is the answer to these questions. Content management systems make managing and publishing your content much easier and cost-effective. Being a business owner, it’s an essential part of your marketing strategy to publish content on a regular basis for growth, and relying on your webmaster for making every content update on your site will cost you an immense amount. CMS will not only reduce the cost but you’ll also be able to manage your content effectively.
Let’s know briefly about what CMS is?
Content management system, also abbreviated as CMS, is basically software that helps you create, manage and modify content on a website without the need for deep technical knowledge. If I say in a more simple form, CMS is a tool that will help you build the whole website from scratch without needing to write all the code or even know how to code at all. Either it’s creating pages, storing images and other basic functions CMS will handle all of it letting you focus on more forward-facing parts of your website.
There are many CMS available in the market with different types like open-source, cloud-based, etc. but, choosing the right one seems difficult right? Worry no more, it won’t be difficult after knowing what you should be looking for? These are the crucial factors you should take into account while choosing a CMS for your business-
Personalized customer experience- the time is not the same as before where your customers will seek just a product from you. With the advancement in digital technology, people seek convenience, choice, and immediate personalized service. The CMS you are choosing should be able to merge all their interactions with you through your website or mobile app etc. this will help you anticipate their needs and offer them a clear vision to get what they want.
Adaptive with newer technology- advancement in technology is reshaping the marketing ecosystem at every point. Also, people are incorporating more technology into their daily lives. With technology getting advanced at a dizzying pace, you’ll need a CMS that’s enough flexible to adapt right along with the changes. It’ll make you able to gather, analyze and gain insights from the limitless amount of data they produce.
Effective data management- it isn’t something to wonder about that, being related to business is finding yourself with a huge amount of data. But, deciphering what all of this data is telling you and using it to refine your digital content and strategies are the key points for success. Your chosen CMS should provide you with powerful analytics features to help you manage your data and also make sense out of it. With this, you’ll be able to understand your audience’s engagement with your content, their journey throughout the visit, and how you can deliver the right message to them at right time.
Evaluation of business needs- well, this is a factor to focus on. As a business group, you should evaluate how you will use your CMS. Evaluate your needs and ask these questions:
- Will you be trying to bring significant growth in your web traffic?
- Will you lose your dependency on existing technology or they will evolve with your new CMS?
- How many channels will be running your content and in how many languages?
- What features you might need in the upcoming time?
Answering these questions will help you draw a list of requirements, which can be used for comparing different options.
Better support- the software could be everything you need, but having the support of the platform team to help you when you need can save you from a disaster. Your chosen CMS should allow working without disrupting the creation and management of content. It’ll surely save your business time and money.
Other key points to look at are:
- Don’t get distracted by shiny marketing stuff- be realistic with your needs and where you can implement different features. Luring shiny features comes out of no use at times.
- Evaluate the product demo seriously- before rolling out the CMS, be sure to test it and get a proof of concept first.
- User-friendly interface- choose a user interface that is friendly, intuitive, easy to use, and not asking for a lot of technical training.
- Choose a CMS that provides APIs and also supports integrations with other apps and content management tools.
- Your CMS should provide multiple website support. You may not need it right now, but it’s valuable to fulfill future needs where you’ll create other websites.
- Control over permissions- having different content providers on your website it’s useful to have control over who can modify what.
- Customization- choose a CMS which is flexible as your content presentation shouldn’t be dependent and dictated by technology.
- Effective asset management- badly designed systems frustrate your customers therefore management of assets like images, files videos, etc. should be done effectively by your CMS
Some CMS options you can go for-
- WordPress– popular
- Drupal– flexible
- Joomla– out of the box features
- Alfresco– support open standards and APIs
- Concrete5– easy to use
In reality, you’ll not find a perfect CMS and solution to suit all possible situations but, choosing and implementing the right one according to your needs and future vision will be your ideal beginning of a journey, which will surely make the CMS adapt with your business and provide the best you can take out of it.
The features and key points will stay as they are but what it all summarise is that, don’t let your requirements become a list only. Keep their minimum, but at the same time keep an eye on your future. Take the step now, to be at the door of success and growth later.
Need our help in choosing one – Ping us right now!