Staying in the crowd won’t bring growth, rise in the results and stand out
Are you a business owner whose business is dead in the organic search results of search engine results page or have started a new online business and wants to bring potential online customers to you? Do not worry our SEM strategies have all what’s effective for you.
In the modern internet world as soon, the businesses are moving from physical to digital market the competition of reaching potential customer base is also coming together.
This is where the need of modern internet tools, resources and strategies arise which helps a business to stand out in the crowd of similar businesses and build a potential customer base.
SEM is one of those uniquely powerful options for your business as it’s simple but effective.
Search Engine Marketing as the name says itself is a type of internet marketing which helps in the promotion of websites by increasing their visibility in search engine results page (Google, Bing, Yahoo) basically through paid advertising. SEM is a broader concept but in general sense it’s a marketing strategy that involves managing a brand or website’s total presence in search engines.
This marketing helps a business owner to advertise to potential customer base whenever they search for certain words and phrases (keywords) on a search engine which are relevant to his business.
One really unique thing about this marketing is that the advertiser only pays when someone clicks on their ad. So, if your ad appears but no one clicks on it, you won’t be charged.
How SEM helps the businesses in different and effective ways:
- Pay per click advantage– when compared with traditional forms of advertising like ads in newspapers and magazines or billboard posters the ad is shown to a bunch of people whether they are interested in it or not and you pay for it no matter what. This is where the pay per click advantage of SEM comes in as with SEM it’s very likely that people who clicked on your ad are interested in what you have to offer because they searched for it. Therefore, you only pay when they see your ad and clicks on it.
- Relevance is the name of the game– SEM is a type of marketing which doesn’t let win only the ones who can put more money as relevance of the ad plays a big factor in SEM. So as long one will keep his ads relevant, they can make most out of their ads without having to pay more.
- Faster traffic growth and immediate results- paid search results dominate above the fold content with typically 4ads on desktop and 3 on mobile, users will always see paid ads before organic search results. It can provide immediate results, with fast return on investment for businesses that want to grow their traffic quickly.
- More control over ads aspects- SEM ads allow you greater control over how to present your marketing messages and products. You are in more control over calls-to-action, pricing, bullet points and other aspects of your ads. This greatly improves click-through-rate.
- PPC search engine ads help bring in an average of $2 for every $1 spent.
- Easy customization- SEM ads are easily customisable as it allows you to target specific keywords intended for your target audience. You can also customize your ads to appear based on time of day, geography, language, device and audience based on their prior visits.
- ROI for PPC varies depending upon your business, campaign, and budget, the median return on investment can be as much as 23%, putting it above traditional display ads.
- Retargeting- SEM ads create greater possibility for RETARGETING since your ad will be in top results people will likely click on them and as soon as they enter your site even if they don’t convert you can easily retarget them all around the web to convert them into potential customers.
Why choose us for your business’ growth?
- We do Keyword analysis effectively considering it the critical step
- We do Competitor analysis providing both offensive and defensive strategic context to identify opportunities and threats.
- Effective Bid strategy for better outcomes
- We create Re-marketing setup (if required)
- We provide Creative design and copy-writing
- Effectual Placement strategy
- Essential Conversion tracking
Except for the well-known businesses, a company probably won’t make a lot of headway relying solely on their SEO efforts. Therefore, using SEM allows them to further play off their strengths and gives your website a greater range of visibility across SERPs. By investing time, money and energy into our range of SEM strategies now, you can set your website and your business up for success over time.